Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. Marketing has always been about connecting with your audience in the right place and at the right time.
Today, in addition to traditional marketing methods, you need to connect with the members of your target market where they are already spending time: on the internet. Enter digital marketing, which can be defined as any form of marketing that exists online. Digital marketing consists of the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From your website to your business’s online branding assets—digital advertising, email marketing, online brochures, and beyond—there’s a spectrum of tactics that fall under the umbrella of “digital marketing.”
