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Spanish Startup Uxia Lands €1 Million to Develop Synthetic-User Technology

LONDON - Spanish startup Uxia has raised €1 million in seed funding to advance its synthetic-user technology, which aims to help product teams better understand customer behavior.

The round was led by a top European venture capital firm, with participation from several angel investors. Uxia's platform uses AI-generated user profiles to simulate real-world customer interactions, allowing product managers to test new features and identify pain points before launching.

"Our technology gives companies a window into the minds of their users, without the time and expense of traditional user testing," said Uxia founder and CEO Elena Sanchez. "By creating synthetic but highly realistic customer journeys, we can uncover insights that would be difficult to gather through conventional methods."

Uxia's platform generates lifelike user personas based on data from existing customers, web analytics, and industry benchmarks. Product teams can then script interactions with these synthetic users to evaluate the impact of UI changes, new functionalities, and other enhancements.

The startup's technology comes as companies across industries face growing pressure to accelerate digital transformation and deliver seamless customer experiences. According to a recent McKinsey study, firms that excel at user-centric design can see revenues grow 3-4 times faster than industry peers.

"In today's competitive landscape, the ability to rapidly test and iterate on products is critical," said Ignacio Ruiz, a partner at the lead investor. "Uxia's solution gives product managers a powerful new tool to drive innovation and stay ahead of evolving customer needs."

Uxia plans to use the new capital to expand its engineering team and further develop its synthetic-user capabilities. The startup is currently piloting its platform with several enterprise software companies and e-commerce retailers, with plans to scale across additional verticals in the coming year.