SENNA

Spanish Impact Investor BeHappy Buys 5.5% Stake in Sustainable Cosmetics Firm Banbu

Madrid, December 1, 2025 - Spanish impact investment firm BeHappy Investments has acquired a 5.5% stake in Banbu, a pioneering natural and sustainable cosmetics brand, according to a statement from the companies.

The investment marks BeHappy's first foray into the fast-growing sustainable personal care sector, as the firm looks to back companies that combine profitability with positive social and environmental impact. Banbu, founded with a mission to transform self-care through solid, vegan and microplastic-free products made with natural ingredients, has emerged as a leader in the conscious consumption space.

"Banbu embodies the values that guide our investments: true sustainability, purpose-driven innovation and social commitment," said Miguel Ángel Rodríguez Caveda, CEO of BeHappy Investments. "We firmly believe that personal care can go hand-in-hand with respect for the planet."

The investment will support Banbu's domestic and international expansion plans, strengthening its positioning in the responsible cosmetics market and backing the development of new sustainable products. "We are thrilled to welcome BeHappy Investments as a partner," said Rodrigo Folgueira, CEO of Banbu. "We share the vision that businesses can generate positive impact without sacrificing profitability."

In recent months, BeHappy has been ramping up its presence in sectors aligned with its impact mandate, including renewable energy, sustainable agriculture and the circular economy. The Banbu deal represents the firm's first move into the burgeoning clean beauty space, which has seen surging investor interest as consumers increasingly demand eco-friendly alternatives.

Industry analysts say the tie-up highlights the growing appetite among impact-focused funds to back innovative companies addressing environmental and social challenges. "Sustainable personal care brands that can marry purpose with commercial success are prime targets for investors seeking to deploy capital for positive change," said a senior analyst at a leading global asset manager, who requested anonymity.

Terms of the transaction were not disclosed, but sources familiar with the matter indicated the deal valued Banbu at a premium to its peers, reflecting the brand's strong growth trajectory and market positioning. The company has seen its revenues more than double over the past three years, driven by the shift toward greener self-care products.