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Netflix Risks Billions in Warner Bros Takeover Bid

Netflix Bids for Warner Bros Discovery in Potential Streaming ShakeupNetflix has submitted an offer to acquire Warner Bros Discovery, in a move that could reshape the streaming landscape, according to people familiar…

Ropa Ushe Private Equity Research Analyst
2 min read
86% Signal strength

Netflix Bids for Warner Bros Discovery in Potential Streaming Shakeup

Netflix has submitted an offer to acquire Warner Bros Discovery, in a move that could reshape the streaming landscape, according to people familiar with the matter.

The auction for Warner Bros Discovery is entering its final stages, with Netflix's bid joining offers from Paramount Skydance and Comcast. The deal, if successful, would give Netflix ownership of major intellectual property like the Harry Potter and DC Comics franchises.

The potential acquisition comes at a critical juncture for the streaming industry. Earlier this year, Paramount Global and Skydance Media announced an $8 billion merger, underscoring the scale needed to compete. Now, Netflix appears willing to leverage its balance sheet to gain an edge.

According to the sources, Netflix is working to secure tens of billions in financing to fund the all-cash offer. The board of Warner Bros Discovery had previously rejected a $60 billion, $24-per-share bid from Paramount Skydance.

The outcome of the auction could have far-reaching implications. If successful, Netflix would bolster its content library and boost its competitive position against rivals like Disney+ and HBO Max. However, taking on such substantial debt to fund the deal would also add financial pressure on a company that has faced subscriber losses and a plunging stock price this year.

"This would be a transformational acquisition for Netflix, allowing them to double down on franchises and IP that could drive subscriber growth," said Michael Nathanson, a media analyst at MoffettNathanson. "But the price tag would be eye-watering, and Netflix investors will want to see a clear strategic rationale."

Warner Bros Discovery was formed last year through the merger of Discovery Inc. and the former WarnerMedia assets owned by AT&T. The new company has been exploring options to optimize its portfolio, including potential sales of certain divisions.

Representatives for Netflix, Warner Bros Discovery and the other bidders declined to comment on the ongoing auction process.

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Ask Senna more about this story:

This proposed acquisition of Warner Bros Discovery by Netflix would be a transformative deal for the streaming industry. By gaining control of major intellectual property like the Harry Potter and DC Comics franchises, Netflix could significantly bolster its content library and strengthen its competitive position against rivals like Disney+ and Paramount+. However, the deal faces significant regulatory hurdles and integration challenges that Netflix must carefully navigate.

Top Streaming Service Subscriber Counts

Netflix 231.75
Disney+ 164.2
HBO Max/Discovery+ 92.1
Paramount+ 56

Streaming Service Content Spend Forecast

Netflix 17000
Disney+ 8000
HBO Max 6000
Paramount+ 6000

Streaming Service Market Share

Netflix – 31.3% Disney+ – 22.1% HBO Max/Discovery+ – 12.4% Paramount+ – 7.6%
Research Brief
Dec 2, 2025 | Senna Analysis

Market Context

This potential acquisition of Warner Bros Discovery by Netflix would be a major shakeup in the streaming industry, potentially leading to significant consolidation and reshaping the competitive landscape.

Key Takeaways

1 The deal would create a streaming giant with a massive content library and significant scale, potentially altering the strategic calculus for other players in the space.
2 The acquisition would likely face intense regulatory scrutiny given the size and market power of the combined entity, creating uncertainty around the feasibility and timeline of the transaction.
3 The integration of the two companies' operations and cultures would present significant execution risks, requiring careful planning and integration to capture the full synergies and strategic benefits.

What to Watch

If successful, the acquisition could accelerate the ongoing transformation of the media and entertainment industry, with further consolidation and strategic realignment likely to follow.

Follow-on activity
Competitive response
Integration progress

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