SENNA

Dubai-Based GFH Partners Acquires Majority Stake in UAE's Devmark Real Estate Brokers

Dubai, UAE - Gulf Finance House (GFH) Partners, the global real estate investment arm of Bahrain's GFH Financial Group, has acquired a majority stake in Devmark Real Estate Brokers, a UAE-based development marketing and sales consultancy. Financial details of the transaction were not disclosed.

The acquisition of Devmark marks GFH Partners' second UAE real estate platform majority share acquisition, following its purchase of the GFH Partners Manrre REIT (CEIC). The move signals GFH Partners' entry into the GCC residential sales and marketing ecosystem, complementing its existing focus on real estate investment.

"The acquisition of Devmark represents an extension of our platform partnership strategy, investing alongside exceptional management teams to build enduring, sector-specific platforms," said Nael Mustafa, Chief Executive Officer of GFH Partners. "Devmark's market leadership and deep developer relationships make it a critical partner as we expand our GCC footprint and create greater connectivity between investors, capital markets, and developers across our ecosystem."

Founded in 2018, Devmark has led the sales effort for more than 30 projects with a combined gross development value exceeding AED10 billion (US$2.72 billion) and a sales distribution network spanning over 2,000 brokerage firms and 15,000 brokers. The firm plays a key role in helping residential developers drive sales performance through its 360-degree approach to project positioning, marketing, and sales execution.

"Joining forces with GFH Partners provides Devmark with institutional scale, financial strength, and access to global capital flows," said Sean McCauley, Chief Executive Officer of Devmark. "Together, we will continue to innovate and expand our service offerings to developers, while also introducing institutional capital solutions to support the growth of the UAE and GCC real estate markets."

Under the deal, McCauley and Devmark co-founder Richard Aybar will continue to lead and manage the business, working alongside GFH Partners to pursue growth opportunities across the region.

The acquisition underscores GFH Partners' strategic focus on building specialized real estate platforms that can leverage its access to capital and institutional expertise. It also highlights the growing importance of development marketing and sales advisory services in the UAE's maturing real estate landscape, as developers seek to differentiate their offerings and drive stronger sales performance.