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Private Equity Faces $5T Reckoning as ‘Easy Gains’ End: Apollo

Buyout Firms Warned to Brace for Tougher Times AheadBy Senna WilsonPrivate equity firms must prepare for a period of lower returns as the era of easy gains comes to an end, warned…

Ropa Ushe Private Equity Research Analyst
2 min read
82% Signal strength

Buyout Firms Warned to Brace for Tougher Times Ahead

By Senna Wilson

Private equity firms must prepare for a period of lower returns as the era of easy gains comes to an end, warned Scott Sambur, a senior partner at Apollo Global Management.

Sambur's comments underscore the growing unease sweeping through the $5 trillion private equity industry as soaring inflation, rising interest rates and recessionary fears cloud the outlook. After years of stellar performance fueled by cheap debt and frothy markets, buyout firms are now grappling with a more challenging environment that could put their business models to the test.

"The days of easy private equity returns are over," Sambur told delegates at an industry conference in New York this week. "We're going to have to work a lot harder to generate the kind of returns that our investors have come to expect."

Apollo, one of the world's largest alternative asset managers with over $500 billion in assets, has already begun adjusting its playbook, according to Sambur. The firm is being more selective about the companies it targets for buyouts, focusing on sectors that are less vulnerable to economic headwinds.

"We're really scrutinizing deals much more carefully now," Sambur said. "We're looking for businesses that can withstand a recession, that have strong market positions and predictable cash flows."

Private equity's golden era was fueled by a combination of cheap financing, frothy valuations and the ability to juice returns through aggressive cost-cutting and financial engineering. But with interest rates climbing rapidly, that model is under strain.

"The tailwinds that private equity has enjoyed for the past decade are starting to shift," said Sarah Cone, a managing director at placement agent Eaton Partners. "Firms are going to have to work a lot harder to generate the kinds of returns that their investors have come to expect."

That could mean more focus on operational improvements, rather than financial engineering, as well as a greater emphasis on sectors that are less cyclical, such as healthcare and technology. It may also prompt some firms to get more creative, exploring alternative strategies like direct lending or venture capital.

"Private equity is going to have to evolve," Sambur said. "The easy money is gone, and firms are going to have to adapt to survive."

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Apollo's warning underscores the growing unease in the $5 trillion private equity industry. Buyout firms that have enjoyed years of stellar performance fueled by cheap debt and frothy markets now must prepare for a period of lower returns as macroeconomic headwinds mount. This shift could put their business models to the test, requiring them to find new strategies to generate value in a tougher climate.

Private Equity Dry Powder Levels

Private Equity Dry Powder 3200
Venture Capital Dry Powder 1500
Real Estate Dry Powder 400
Infrastructure Dry Powder 300

Private Equity Deal Activity

2021 Deal Value 1200
2022 Deal Value 900
2023 (YTD) Deal Value 300
Projected 2023 Deal Value 800

Private Equity Portfolio Company Leverage

Debt/EBITDA < 4x – 40% Debt/EBITDA 4-6x – 35% Debt/EBITDA > 6x – 25%
Research Brief
Dec 2, 2025 | Senna Analysis

Market Context

The article highlights the challenges facing the private equity industry as the era of 'easy gains' comes to an end. This signals a potential shift in the broader market environment, with implications for asset valuations and investment strategies across the alternative asset management landscape.

Key Takeaways

1 Private equity firms must prepare for a period of lower returns and more challenging market conditions ahead.
2 Buyout firms will need to reevaluate their investment theses and underwriting assumptions to adapt to the changing environment.
3 Effective risk management and portfolio construction will be critical for PE firms to navigate the tougher times predicted by industry leaders.

What to Watch

The article suggests that private equity firms must brace for a reckoning, signaling a potential downturn or market correction on the horizon.

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