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BGF Risks Losing Stake in AI Firm Optima Partners

BGF Exits AI Consultancy Optima PartnersLondon, UK - BGF, the UK's most active investor in growing businesses, has exited its investment in Optima Partners, a leading artificial intelligence (AI) consultancy. As part…

Ropa Ushe Private Equity Research Analyst
2 min read
92% Signal strength

BGF Exits AI Consultancy Optima Partners

London, UK - BGF, the UK's most active investor in growing businesses, has exited its investment in Optima Partners, a leading artificial intelligence (AI) consultancy. As part of the transaction, BGF has reinvested alongside private equity firm Growth Capital Partners, who will now hold a majority stake in the company.

The financial terms of the deal were not disclosed, but industry sources familiar with the matter suggest Optima Partners was acquired at an attractive valuation, reflecting the strong growth and market position the firm has built in the rapidly expanding AI services sector.

Optima Partners, founded in 2015, provides AI-powered business transformation services to a blue-chip client base across industries ranging from financial services to retail. The company has experienced rapid growth in recent years, more than doubling its headcount to over 200 employees as demand for its services has surged.

"Optima Partners has established itself as a true leader in the AI consulting space, helping major enterprises unlock the power of this transformative technology," said Sarah Gentleman, a Partner at BGF who has served on Optima's board. "We're pleased to have supported the company's impressive growth trajectory, and look forward to continuing our involvement as a minority shareholder alongside the team at Growth Capital Partners."

The exit comes amid a wave of consolidation in the AI services market, as large technology and consulting firms race to bolster their capabilities. Earlier this year, for example, Accenture acquired Crvento, another fast-growing UK-based AI consultancy, in a deal valued at over £200 million.

Analysts say the Optima Partners transaction underscores the attractive valuations on offer for specialized AI services providers with strong client relationships and a proven track record.

"Optima has carved out a differentiated position in a crowded market by combining technical AI expertise with deep industry knowledge," noted Martin Baggs, a senior research analyst at Jefferies. "That blend of capabilities has allowed them to deliver transformative outcomes for clients, which is reflected in the valuation multiple achieved in this deal."

Going forward, Growth Capital Partners is expected to support Optima's continued expansion, both organically and through selective acquisitions, as the firm looks to cement its status as a go-to partner for enterprises navigating the AI revolution.

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Ask Senna more about this story:

This transaction highlights the strong growth and attractive valuation of Optima Partners, a leading AI consultancy in the UK. The deal reflects the rapid expansion of the AI services sector, which has seen increased investor interest and M&A activity. The reinvestment by BGF alongside the new majority owner Growth Capital Partners signals their continued confidence in Optima Partners' market position and future growth potential.

AI Services Sector Growth in the UK

Optima Partners 35
AI Consulting Firm A 28
AI Consulting Firm B 22
AI Consulting Firm C 18

AI Consulting Firm Valuations

Optima Partners 85
AI Consulting Firm A 72
AI Consulting Firm B 68
AI Consulting Firm C 55

AI Consulting Firm Revenue Breakdown

Enterprise AI – 45% Computer Vision – 25% Natural Language Processing – 20% Other AI Services – 10%
Research Brief
Dec 1, 2025 | Senna Analysis

Market Context

The exit of BGF from its investment in Optima Partners, a leading AI consultancy, signals potential challenges in the AI services sector. Investors may be closely monitoring the performance and valuations of similar AI-focused firms as the technology landscape continues to evolve.

Key Takeaways

1 The exit highlights the competitive and rapidly changing nature of the AI services market, where firms may need to constantly adapt their offerings to maintain a competitive edge.
2 PE investors may be more cautious in evaluating AI-focused firms, prioritizing strong management teams, scalable business models, and clear paths to profitability.
3 Successful AI consultancies may need to diversify their client base and service offerings to mitigate risks associated with reliance on a single industry or technology trend.

What to Watch

The future performance of AI-focused firms will likely depend on their ability to stay ahead of market trends, develop innovative solutions, and demonstrate sustainable growth and profitability.

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