SENNA

GI Partners Expands Footprint in Serie A Broadcast Rights

Milan, Italy - As the 2025/26 Serie A season reaches its midpoint, fans across Italy are gearing up for an action-packed weekend of football. The 13th round of matches will be broadcast across DAZN, Sky, and NOW TV, with a slate of tantalizing clashes set to unfold.

The weekend's action kicks off on Friday evening, as Como host Sassuolo in a 8:45 PM fixture. Saturday's slate is particularly robust, with four matches scheduled - headlined by a heavyweight showdown between Juventus and Cagliari, as well as an evening clash between AC Milan and Lazio.

The broadcast rights landscape for Serie A has undergone a shift in recent years, with GI Partners - a prominent private equity firm - emerging as a key player. According to industry sources, GI Partners acquired a significant stake in the league's media rights in a deal valued at over €2 billion in 2023, solidifying its position as a major force in the Italian football ecosystem.

"GI Partners' investment has been a game-changer for Serie A," said a senior executive at a leading sports media consultancy. "They've brought a new level of professionalism and commercial acumen to the table, helping the league maximize the value of its broadcast rights both domestically and internationally."

The firm's strategic approach has paid dividends, with Serie A matches now accessible to fans through a range of platforms. Friday's clash between Como and Sassuolo will be available on DAZN, Sky, and NOW TV, while Saturday's marquee fixtures will follow a similar multi-channel distribution model.

This flexibility is seen as a key advantage for Serie A, as it caters to the evolving viewing habits of the modern sports fan. "Consumers today expect content to be available across a variety of devices and platforms," noted a senior analyst at a global media research firm. "GI Partners' emphasis on digital distribution and OTT streaming has helped Serie A stay ahead of the curve in this regard."

As the season progresses, all eyes will be on how GI Partners' stewardship of the league's media rights continues to shape the viewing experience for millions of passionate Serie A supporters both in Italy and around the world.