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$13 Trillion Disability Market Risks Overlooked by VCs: Disabled Founders Unlock Startup Gold

Disabled Founders Unlock Startup Gold as Accessibility BoomsDisabled entrepreneurs are poised to become the next big thing in venture capital, as investors wake up to the vast untapped opportunity in the "disability…

Ropa Ushe Private Equity Research Analyst
2 min read
91% Signal strength

Disabled Founders Unlock Startup Gold as Accessibility Booms

Disabled entrepreneurs are poised to become the next big thing in venture capital, as investors wake up to the vast untapped opportunity in the "disability economy."

Globally, people with disabilities and their families represent over $13 trillion in annual spending power, according to Impact Alpha. And the assistive technology market is projected to grow from $30 billion today to over $60 billion by the early 2030s, driven by 6-9% annual growth.

Yet this dynamic sector has been largely overlooked by the venture capital world. A 2022 survey by Diversity VC found that zero of the 200 U.S. funds it studied had allocated any capital towards founders with disabilities.

"This gap - and the oversight it represents - is actually an opportunity," said Diego Mariscal, founder and CEO of 2Gether-International, a startup accelerator focused on disabled entrepreneurs. "Neurodiversity and disability drive innovation, risk-taking, and systems-level problem-solving."

High-profile examples abound. Richard Branson credits his dyslexia for his unconventional thinking. Cisco's former CEO John Chambers has discussed navigating dyslexia as a core part of his leadership journey. And Elon Musk has spoken openly about being on the autism spectrum.

For investors, the returns go beyond just impact and good PR. Funds that have embraced disabled founders, like Kapor Capital and Foundry Group, are reporting strong financial performance.

"There's a misconception that accessibility is a niche market," said Mariscal. "But the truth is, designing for disability benefits everyone. When you build for the extremes, you end up improving the core experience for all users."

Take the story of Haben Girma, a deaf-blind lawyer and advocate who has advised companies like Uber and Airbnb on inclusive design. Her startup, HaptiMap, is developing navigation tools for the visually impaired that have applications far beyond that community.

"Accessibility is not just the right thing to do - it's also a competitive advantage," said Girma. "Companies that prioritize universal design will be better positioned to serve the growing disability market."

As awareness grows, a wave of new funds and accelerators are emerging to back disabled founders. Kapor Capital, for instance, has built a portfolio of startups founded by autistic and dyslexic entrepreneurs. And Foundry Group has backed companies like Verbit, an AI-powered transcription platform founded by a deaf entrepreneur.

"This is the future of innovation," said Mariscal. "Investors who get in early will be positioned to reap the rewards."

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Ask Senna more about this story:

The disability economy represents a massive yet underserved market, with over $13 trillion in annual spending power globally. As the assistive technology market is projected to grow rapidly, venture capitalists are missing out on a significant investment opportunity by not backing more disabled founders. This article highlights the potential for disabled entrepreneurs to unlock startup gold by addressing the needs of this vast, underexplored market.

Projected Growth of the Assistive Technology Market

Assistive Technology Market Size 30
Projected Market Size by Early 2030s 60
Annual Growth Rate 6.5

Disability Economy Spending Power

Global Disability Economy 13000
US Disability Economy 5800
EU Disability Economy 4300
China Disability Economy 2100

Representation of Disabled Founders in Venture Capital

Disabled Founders Funded – 0% Non-Disabled Founders Funded – 100%
Research Brief
Dec 3, 2025 | Senna Analysis

Market Context

The article highlights the vast untapped opportunity in the $13 trillion global disability market, which has long been overlooked by venture capitalists. As disabled entrepreneurs increasingly gain attention, this emerging sector presents significant growth potential for private equity investors.

Key Takeaways

1 Disabled founders can unlock significant value by addressing unmet needs in the disability market, an area that has historically been underserved by traditional startups.
2 Private equity firms should actively seek out and support disabled entrepreneurs, who can bring unique insights and innovative solutions to this massive yet underexplored market.
3 Investing in disability-focused startups can diversify a PE portfolio and tap into a rapidly expanding segment driven by demographic shifts and increasing awareness of accessibility needs.

What to Watch

The disability market is poised to become a major focus for venture capital and private equity investors in the coming years, as they recognize the significant growth opportunities presented by this long-overlooked sector.

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