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BGF Risks Losing Stake in AI Firm Optima Partners

BGF Exits AI Consultancy Optima PartnersLondon, UK - BGF, the UK's most active investor in growing businesses, has exited its investment in Optima Partners, a leading artificial intelligence (AI) consultancy. As part…

Ropa Ushe Private Equity Research Analyst
2 min read
82% Signal strength

BGF Exits AI Consultancy Optima Partners

London, UK - BGF, the UK's most active investor in growing businesses, has exited its investment in Optima Partners, a leading artificial intelligence (AI) consultancy. As part of the transaction, BGF has reinvested alongside private equity firm Growth Capital Partners, who will now hold a majority stake in the company.

The financial terms of the deal were not disclosed, but industry sources familiar with the matter suggest Optima Partners was acquired at an attractive valuation, reflecting the strong growth and market position the firm has built in the rapidly expanding AI services sector.

Optima Partners, founded in 2015, provides AI-powered business transformation services to a blue-chip client base across industries ranging from financial services to retail. The company has experienced rapid growth in recent years, more than doubling its headcount to over 200 employees as demand for its services has surged.

"Optima Partners has established itself as a true leader in the AI consulting space, helping major enterprises unlock the power of this transformative technology," said Sarah Gentleman, a Partner at BGF who has served on Optima's board. "We're pleased to have supported the company's impressive growth trajectory, and look forward to continuing our involvement as a minority shareholder alongside the team at Growth Capital Partners."

The exit comes amid a wave of consolidation in the AI services market, as large technology and consulting firms race to bolster their capabilities. Earlier this year, for example, Accenture acquired Crvento, another fast-growing UK-based AI consultancy, in a deal valued at over £200 million.

Analysts say the Optima Partners transaction underscores the attractive valuations on offer for specialized AI services providers with strong client relationships and a proven track record.

"Optima has carved out a differentiated position in a crowded market by combining technical AI expertise with deep industry knowledge," noted Martin Baggs, a senior research analyst at Jefferies. "That blend of capabilities has allowed them to deliver transformative outcomes for clients, which is reflected in the valuation multiple achieved in this deal."

Going forward, Growth Capital Partners is expected to support Optima's continued expansion, both organically and through selective acquisitions, as the firm looks to cement its status as a go-to partner for enterprises navigating the AI revolution.

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Ask Senna more about this story:

This transaction highlights the growing demand and valuations in the AI services sector, as Optima Partners was acquired at an attractive valuation reflecting its strong growth and market position. The involvement of Growth Capital Partners, a specialist growth-focused PE firm, signals their confidence in Optima Partners' continued expansion potential in the rapidly expanding AI consulting market.

Optima Partners Revenue Growth

Optima Partners 45
AI Services Sector Avg. 32
Consulting Industry Avg. 25
FTSE Tech Index 18

AI Consulting Market Size

2020 12.5
2021 16.3
2022 20.1
2023E 24.2

Optima Partners Client Sector Mix

Financial Services – 35% Retail & Consumer – 25% Healthcare – 20% Other – 20%
Research Brief
Dec 2, 2025 | Senna Analysis

Market Context

The exit of BGF's investment in Optima Partners, a leading AI consultancy, reflects the competitive and rapidly evolving landscape of the artificial intelligence services industry. This transaction highlights the need for private equity firms to stay agile and closely monitor their portfolio companies' positioning within fast-paced, technology-driven markets.

Key Takeaways

1 Private equity firms must carefully evaluate the long-term growth potential and competitive advantages of their investments in emerging technology sectors like AI, as business models can shift quickly.
2 Effective due diligence and ongoing monitoring of portfolio companies' competitive positioning, client relationships, and technological capabilities are crucial for PE firms to maximize returns in these dynamic industries.
3 Successful exits in the AI services space will likely require PE firms to time their investments and divestments strategically, balancing the need for patient capital with the pace of change in the sector.

What to Watch

The AI consultancy market is expected to remain highly competitive, with leading firms needing to continuously innovate and adapt their service offerings to stay ahead of the curve.

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